Using Smartphone Apps for Marketing and Building Your Brand

Marketing is the process of telling customers why they should choose your service whereas so many competitors are there. The important thing in marketing is finding the right way and passing the right message to influence your customers. Marketing helps you to attract new customers, focus on satisfying their needs and build strong relationship.

There are a lot of channels through which we can do marketing. But nowadays, mobile apps are largely used for marketing because consumers spend more time on mobile apps than computer applications. Today, everyone is investing in mobile app advertising to reach larger customer base. Google’s acquisition of AbMob and Apple’s iAd network are the best proof of the true power of mobile applications in the field of marketing and advertising.

A mobile application is like a blank billboard sign. You can do whatever you want; you can make it stylish, attractive, innovative or informative. But what you really have to do is creating an app that is having attractive features that customers will love.

Mobile app creates a new opportunity for marketing, branding for companies and helps them to create a good customer experience with interactive content, design and other innovative marketing techniques. Creating an app can enable your company to easily get noticed in the market.

The Ways Mobile Applications Can Promote Your Business....

1) Let the users buy your product or service on your app. The app makes the whole buying and selling process very easy for consumers and also allows them to browse the products.

2) You can use your app to promote products, services and events completely free.

3) Many apps like Facebook Messenger are simply designed to simplify complex websites. This kind of apps can help to improve your customer’s experience.

4) Create free apps for the exposure of your business. Offering a high-quality app might not earn you any money upfront, but you can get a lot of exposure. It will help you get both clients and investors.
5)You can use mobile apps to get people to share or like things on Facebook. You can also use it to generate tweets.

6) Use advertising platforms like AdMob and iAd to advertise your app. Use preferred mobile advertising platform to gain more customers to your business.

7) Always choose an app for advertising that already has a stabilized the market. Though if you are gaining nothing apart from brand identification, it is an initial step you are going in the right direction.

8) If you tied up with any other company in your industry for promoting your service, then you can give advertisement in their app about your services and product.

Mobile apps play an important role in every business for branding and marketing purpose. FuGenX is an award-winning Mobile App Development Company in India, providing services in USA, Kuwait, Saudi, UK, and Canada. We build world-class mobile apps on all platforms for all sorts of businesses.

We have an experienced mobile application development team who can develop your desired app. We provide different mobile app development services like Android apps development, iPhone app development and Windows app development.Direct your mail to info@fugenx.com, we will revert back to you within 24 hours.

Factors To Consider Before Developing Mobile Apps

The craze of mobile applications is increasing day by day. So it’s very crucial for every business having an app these days. Many recent statistics have shown that an average American spends more than 2 hours per day on his mobile device. While, probably only some of the apps make up the bulk of this total usage.

Mobile app development is not a simple thing like just building an app on an idea. There are so many things which will make a perfect mobile app like adding the features in a user-friendly way that people can easily use all those features and options which provided in that application. And also there are many other factors that you should aware before developing mobile app. The factors are…..

Platform:-
The most important decision for developing an app is to select the platform in which you are going to run your app. Nowadays, Android is the best option because of their user-friendly app-store. So choose the platform where users can easily get the app from the app-store.

Screen Size:-Handheld devices are having different screen sizes. So your app should be suitable for every screen size. Typing and navigating in smartphone is much harder than a keyboard so the design of the app should be done in such a way that users can easily type and navigate all the things.

Security:-Mobile apps should be secured enough since mobile users are increasing day by day and cyber-crime is happening at a rapid pace. So security is very much needed for any app. And for that you should have an awareness of threats like data security, viruses, spywares etc. The data sending via internet should be encrypted. There should be a firewall that no one can access anything in your database or inner section.

Build apps keeping end users in mind:-One more factor that we should be aware before initiating app development is to understand the users’ need, how they will use mobile devices, what they want from an app. So your app should be capable enough to fulfill your customer needs.

Battery Performance:-
One of the very important things is that while developing the desktop or web applications you can use complex algorithm running on the server because there you no need to aware of battery constraints. But when it comes to mobile if you use complex algorithm the battery will be drained out. So developers should think about battery consumption while developing the app.

Decide the content and design that will be in your app:-Coding is backend process; the user has nothing to do with it. When comes to user-interface, design and content are crucial to engage users. So, you should always beware of how your app should look what content it should include. Your app will showcase your business so you have to decide what it should include like- right color, design, and animation.

Get known about the app deployment procedure:-After completing the development of the app, the source code files need to be deployed. And,the deployment procedure depends on the nature of the app.If your app is for end user then you have to submit your app to the specific app-store and for each submission you need to register separately and pay submission fee.

We, at FuGenX Technology,is a best mobile app development company in Dubai, providing mobile app development services for businesses USA, Kuwait, Dubai and Canada.We provide world class Android application development, iOS apps development and Windows application development services according to the customers’requirement. We have created a large number of apps for our clients and helped them to increase their brand visibility and business revenue.