Mobile App Increases Retail Business Performance! – How?

 

Since mobile apps development companies USA, as well as mobile apps, are booming in every field of business, how retailers can be away from the fire of it? The mobile app becomes a success key in most of the businesses nowadays. The reason behind this is the increased usage of smartphones.

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A survey says that most of the people find mobile as a convenient and friendly way to surf than on computers. It is more convenient using a mobile app than a mobile website.

Many retailers like Amazon, eBay, Starbucks, Reevoo, and The Hunt, etc. are the famous online retailers whose success graph is increasing due to the launch of their mobile apps. But by following these big names, only creating new mobile app will not help you to get a good business, but you have to develop a good, and user-friendly app, with easy functionalities. Also, you have to focus on various platforms of mobiles. Mainly you have to focus on iOS apps development, iPad apps development, Android apps development, etc. as these are the platforms of mobiles most of the people have.

The app for your retail business can only be successful if, from its UI/UX to its payment gateways, everything is perfect. Any single mistake can affect the friendliness of the app, and it will directly affect your business.

Firstly you have to understand the connection between the mobile app and retail store –

•    The time spent by a person in finding the best online store through the web is increasing considerably
•    More than 70% people are using their smartphones, anytime, anywhere for shopping
•    People are feeling comfortable with mobile to surf as well as to do online shopping.
•    Nowadays, people are preferring to go with online transactions because of the increased security provided by the banks.
•    In providing the best ROI to the retailer among other marketing investments, the app is in top position.

So if you are thinking to develop an app for your retailing business, you need to remember about its design and features as well. From the above points, it may be clear to you that how mobile app is important for a retail business.

According to an EKN Mobility in Retail 2014 report, 77% of retailers believe store operations will benefit the most from mobility strategies.
“A mobile app is a huge opportunity for retailers to revolutionize how their employees work,” said Hugh Owen, Vice President of Mobile Products at MicroStrategy.

Now, we have to think that will it really increase the profit of your retailing business. Below points can clarify this doubt:

•    The mobile app is helpful in location-based marketing.
•    The app can attract customers with offers like reward points and discounts.
•    Customer loyalty can be improved with mobile app
•    The business cost will be under control
•    The sale will increase, while out-of-stock will decrease as the manager can always keep an eye on the stock available
•    The manager can make faster and smarter decisions, as he will always be updated with the latest information

With the above strategies, many people in the retail industry are getting benefits, and they are taking their businesses to a higher level.

The Last Word
So the question is to develop a new app for your retail business, or to rely on a website only? The fact is, the market is there for both, and your customers are using both, websites as well as mobile apps. But as the mobile, particularly the smartphone market is increasing, there is a need of developing an app for your business to compete with the others in the industry and to cope up with the new challenges and as well as to increase your income.

Want to develop a mobile app for your retail business?
If yes, you are going in the right path. We are here to help you on your journey.  FuGenX is one of best Mobile apps development companies in nyc as well as one of the best Mobile application development companies in Chicago, Washington etc. And it ranked in top mobile application development companies in Los Angeles. We have developed many successful retail apps, including India’s largest online grocery store, Big Basket.

Please reach us at fugenx.com or info@fugenx.com for world-class retail app development services.

Mobile App Development Trends To Look Out For In 2016

The Mobile app development industry is booming and continuing its progress year by year.  We have seen so many trends in mobility in the year 2015, maturing from tablets to wearable devices and Internet of Things. In 2015, we have seen an increased focus on analytical app and also marketing app.

By the recent researches, it has shown that the Apple App Store has accepted 1000 apps per day in 2015. And, also it has been predicted that the total number of Smartphone users may cross 2.15 billion in 2016, which means an annual growth of 13%. As we are in the last quarter of 2015, this is the best time to give brief information about the upcoming trends of mobile app in 2016.

App Security:-
As per Gartner’s prediction, it has seen that 3 out of 4 mobile apps have failed for basic security tests in 2015. And, security is the main issue that app developers have struggled to find out throughout the year and also the focus will remain in 2016 as well. Apple’s iOS 9 and Google’s Android Marshmallow have already included their high-end security protocol. Those apps which are storing highly sensitive personal information, in that developers simply cannot give polish over the security gaps in their applications.

Wearable Technology:-
Google Glass might have come and gone, wearable Technology was one of the hottest topics in tech and consumer electronics industries in 2015.Wearable device’s apps are mostly focused on the healthcare industry, but by the beginning of 2016 Wearable devices are expected to be used by the enterprises to improve their productivity and efficiency.Developers will be transferring their own concentration from Smartphones to wearable device applications for enterprise and various industries in 2016.

Cloud Technology:-
Like 2015, cloud technology will continue to play an essential role in mobile app development in 2016.With the rise in the usage of multiple mobile devices and wearable devices, developers have to give importance on the ability to incorporate and synchronize their apps on multiple devices.The cloud technology will help developers to work on functionalities that can be used on any mobile device with the same functions, features and data.

Shorter app development cycles:-
As the demand of mobile app is increasing, the mobile app development companies will start focusing on the rapid development that means reducing the time frame between ideation to launch. A faster app development time frame will allow companies to survive in this fiercely competitive domain. The absence of delays will satisfy clients too.

Growing popularity of enterprise App:-
It has been predicted that, in 2016, 35% of all big enterprises are expected to have their own app development platform. And, for the reason of that third party enterprise developers are standing to gain the profit in such a scenario. In fact, at present over 42% enterprise app developers have monthly revenue of $ 10000, as because of growing such popularity of enterprise app. So, in 2016, there will be a great opportunity for mobile app developers for developing applications for the Enterprise market.

Who We Are?
We are FuGenX Technologies Pvt Ltd. As we are the leading mobile app development company in India, we are ready to serve best application for you. We are having more than 8 years experience in iPhone app development in India. We are also experienced in Android app development, mobile game development and iOS app development. We have developed world class mobile apps on all platforms for our customers. For more info on our world-class mobile app development service, visit www.fugenx.com.